Philip Readman | Product Design

about

Adidas Outdoor

2021, Reaktor Ams

DEsign Director (hands on)

Designed for exploration. The initial concept work included developing the visual language and core navigation. I set a clear UI language using colour, iconography and route data from Outdoor Active.

Staying in the guidelines of the Adidas design system I found ways to combine new elements like displaying conditions and route information alongside Adidas product modules. By sharing visual styles between modules, the combination of information and product felt seamless and intentional.

Staying in the guidelines of the Adidas design system I found ways to combine new elements like displaying conditions and route information alongside Adidas product modules.

By sharing visual styles between modules, the combination of information and product felt seamless and intentional.

The design could also easily accommodate other content types such as events, using colour to differentiate. This enabled Adidas to promote their athlete roster and official event programme.

This project was later adapted for large touch-screen point of sales displays in the flagship outdoor store in Munich.