Philip Readman is a product design specialist experienced in user interface design, visual systems & design leadership.
A conversational UI that guides customers to a personalised list of outdoor gear in under 60 seconds, built to be responsive, scalable, and easily editable.
adidas outdoor
2020, Reaktor Ams
DEsign LEad
AVA Digital Awards (Mobile Buying UX): gold 2021
The Product Finder boasted a 82% completion rate on the adidas app.
Items surfaced by the Product Finder led to fewer abandoned shopping carts, higher conversion rates and lower returns.
I structured the customer journey and mapped questions & answers with product attributes and traits.
Working as a small embedded team, we brought the project from concept to a working product in only three months.
The Product Finder was launched on the adidas app and dot com, as well as being white labelled for partners such as Zalando.
60 seconds to complete the journey
82% completion rate
25% bounce rate (lower than industry standard)
AVA Digital Awards (Mobile Buying Experience), Gold for adidas Outdoor Product Finder, 2021.
The project also paved the way for adidas's future PF projects.
Design experiments.
and jumping…
