Dobbin is a pre-seed AI thinking partner, purpose-built for your business. As Founding Designer, I work 0→1 across brand, strategy, and product design.
dobbin ai
2026
founding designer
Credit: timo bontenbal, video animation
Building a knowledge base. I transformed a 56 page Googledoc into a card based knowledge and management system with upload, edit and gap analysis.
This new mental model helped show how company knowledge was being captured and applied, the result, an uptake in users engaging with their knowledge content.
Click to upload or drag and drop
To build trust from the get go I designed a step-by-step flow which showcases the power of Dobbin. Customers can see a real-time build of their research report, to be codified into a functional interactive brand foundation.
Dobbin's foundation and knowledge base primarily powers conversations in Slack and is also available via MCP for Claude.
Self-serve build flow, cursor
An evolving design process. By moving fluidly between FigJam, Figma, and tools like Cursor, I rapidly develop ideas and translate them into outputs that are as close to production ready as possible.
Posthog > Usage data and screen recordings
FigJam > Planning, structural architecture.
Figma > Mockups, quick flows, messy visualisation of the proposed future
Cursor > work setup, prompt building, screenshots, design-edit mode and Figma MCP.
tailwindcss, next.js, shadcn
As well as delivering features, it’s also important to present a vision of the future, this helps spark new conversations, reduces ambiguity, and helps clarify priorities.
The examples below explore a canvas based UX, with a deep-dive into Dobbin's usage and the gaps it identified.
Brand and visual language. To create Dobbin’s identity I started by workshopping 3 core principles; conversational, partnership and action.
The "D" icon represents these principles, it's strong silhouette showcases Dobbin’s bold personality, and sets the tone for the wider visual language.
