Philip Readman is a product design specialist experienced in user interface design, visual systems & design leadership.
I owned the redesign of Rovio's user experience and visual design across their dot com, delivering a joy-first approach to a player-focused gaming company.
Rovio
July 2020, Reaktor Ams
design lead / creative director
Webby Nomination 2021: Employment & Career Services
The ask: position Rovio around their core values; playful, credible and creative.
The solution: align the team around a new design language that is rooted in the company's playful culture.
Employer branding and recruitment.
Collaborating with the Rovio recruitment team we delivered a system which integrated seamlessly with their CRM and showcases the innovation and cultural integrity of the brand.
Gaming and heritage.
Playful tone of voice, impactful layouts and prominent use of character art enabled us to appear both serious and playful to potential recruits and partners.
Outcomes:
-> Webby Nomination 2021: Employment & Career Services
-> Continued growth of key hires
-> August 2023, Rovio was acquired by SEGA
