Philip Readman is a product design specialist experienced in user interface design, visual systems & design leadership.
I led a complete redesign of Rovio's user experience and visual design across their dot com, delivering a joy-first visual approach to a player-focused gaming company.
Rovio
June 2020, Reaktor Ams
design lead / creative director
Webby Nomination 2021: Employment & Career Services
The redesign aimed to position Rovio as playful, credible and creative.
The solution: a humanist typeface, layered motion and easter eggs, and a visual language rooted in the company's playful culture.
Employer branding and recruitment.
Working with Rovio's recruitment team I designed a system which showcases the innovation and cultural integrity that define the brand.
Gaming and heritage.
Playful tone of voice, impactful layouts and prominent use of character art.
Documentation and rules.
Rovio went on to build out new pages based on our thorough documentation and robust design.
