Leading product and brand design to deliver a branded-product experience called Zen. Zen blurs the lines between social media, entertainment and e-commerce, putting story-telling at the core of the experience.
ZEN (zappos!)
2019, Reaktor NYC
DEsign LEad
The Zen visual identity was designed to work at the intersection of entertainment, streetwear, social and retail.
The playful angles of the Z became the device for the wider visual language.
Video was an important part of the Zen experience.
Zen's video playback became "shop-able", combining entertainment and ecommerce.
Discovery focuses on the history of each sneaker.
For launch the team selected 20 pairs of tier 1 sneakers. Each PDP was editorially curated to create a shopping experience like no other.
"Z" sketches and additional brand material.
Zen enabled Zappos! to test their award winning customer service and logistics with a new product and content UX, this meant Zappos! could approach Nike and Adidas for their tier 1 sneakers, something they struggled to do before.
Impressive social media following & campaigns.
Opening of a store & event space in L.A.
Sponsor ComplexCon in 2020.
