Philip Readman is a product design specialist experienced in user interface design, visual systems & design leadership.
Leading brand and UX design to deliver Zen. Zen blurs the lines between social media, entertainment and e-commerce, putting story-telling at the core of the experience.
ZEN (zappos!)
2019, Reaktor NYC
DEsign LEad
The Zen visual identity was designed to work at the intersection of entertainment, streetwear, social and retail.
The playful angles of the Z became the device for the wider visual language.
Video was an important part of the Zen experience.
Playback became a "shop-able" experience, combining entertainment and ecommerce. (This was before TikTok & Reels)
Discovery focuses on the story of each sneaker.
For launch the team selected 20 pairs of tier 1 sneakers. Each PDP was editorially curated to create a shopping experience like no other.
"Z" sketches, brand material and UI experiments.
The result of the Zen project enabled Zappos! to engage with new a audience demographic and approach Nike and Adidas for their tier 1 sneakers, something they struggled to do previously.
-> Impressive social media following & campaigns.
-> Opening of a store & event space in L.A.
-> Sponsor ComplexCon in 2020.
